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Brand & Identity

Identity design for health and beauty, hospitality, fashion, games, construction and NGO.


Cummaro Homes

Toni Cummaro had recently relocated and reached out for help building an identity and website for her growing home staging and organizing venture. Up to then, her sole branding efforts were a combination of Facebook and Canva. Working together, we re-envisioned her brand, and, by extention of profiling the kinds of clients and situations she wanted to target, turned her side-hustle to an all hands in, burgeoning business. Visit her site here.


Bigs & Littles NYC Mentoring

When I started working with Bigs & Littles NYC Mentoring in 2019 through a Taproot Foundation connection, the organization was looking for help producing its first annual in its over 100 year history. Working closely with the Bigs & Littles leadership team, we've been collaborating on the project every year since. This their 2020 Impact Report, which can be reviewed in full here.


Open Hearts Art Center

Open Hearts Art Center is very much a grassroots, roll up your sleeves and get it done organization. When they came to me, they'd been using a newsletter template and were looking for ways to better champion their programs and their artists. Working together with their directors and development manager, we managed to get this showcase piece done in just two weeks time and well under budget. 


The Ritz-Carlton, Abu Dhabi

As a solution to their need for a bilingual membership brochure and allow for easy updating, I designed a three panel folder with tabs to hold separate fee/benefits cards. Additionally, I designed membership cards, vehicle stickers, and a voucher booklet of special members-only offers.


Basically Human

When asked to design a site to accompany the traveling exhibition Basically Human: Fifteen Young Artists from the Middle East, I built and scripted it entirely in Flash (HTML5 was a few years away), allowing for a subtly-animated, DNA-inspired interface.


Abu Dhabi Commercial Bank

I was asked by an agency to complete a suite of icons to illustrate the perks of the ADCB Touchpoints program. With the exception of one or two, each icon was rendered using a single, continuous line. 


Abu Dhabi Sports

I was approached to illustrate two TVC boards to help launch Abu Dhabi Sports’ coverage of the English Premier League. Presented here are early sketches as well as inked and colored panels completed in a 72-hour marathon for the finals.



From January through November 2013, the Thirteens Project focused on historic events that occurred on the thirteenth day of each month, producing illustrated screen-savers for mobile devices (Apple iPhone and iPad). Whatever happened to December? Nelson Mandela passed away, evoking a moment of silence.



Originally conceived in 2008 as a whimsical prank of a brand, Szossari (so-sah-ree) became a reality in 2016 when I used my wildflower sketches (drawn during lunch breaks in an empty lot in Jersey City) as the catalyst for a silk scarf design.


Encouraged by a friend (and first customer), I opened my shop with two designs and have been keeping the wheels going since.


Open Code

When I learned that coding wasn’t being taught in the local schools to children under 8 years old, I decided to introduce coding to my own kids by making a game of it. The prototype was made with a cut up cereal box and a Sharpie marker. We played for hours on the carpet and I realized I’d struck on something.


Paraguas Books

Paraguas sent me the galley and a rough sketch for the cover of CS Reid’s Plucking Poetry from the Air, a young adult novel about an aspiring young poet and her adventures retrieving her manuscript in time for the big competition. From there, I pushed the direction towards cinematic urban grit meets colorful tween pop.



Released under the Szossari brand, these highlight a variety of causes close to me. 



In July 2022, we got ourselves a dog. Not just any dog, but a beagle rescue named Bagel. He's a handful, but a lovin' handful, and the inspiration behind the Beagleboo brand. It reflects his mischievousness, and, of course, my own cheeky sensibilities.


You can follow Bagel's antics on the Instagram here.

Let's Work Together